How I’d Build a Successful Online Course From Scratch Today

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I created my very first successful online course back in 2017. Since then, I’ve learned a ton about what works, what doesn’t, and how to build an offer that truly sells. If I were starting from zero today, this is exactly how I’d do it.

Hit play or read the post below:

Step 1 – Choose a Clear, Desirable Topic

The very first thing I’d do is get clarity on my topic. I’d choose a specific result that I’ve either achieved myself or helped clients achieve — one that feels exciting and that I know other people genuinely want.

Here’s the thing: it’s so much easier to market and sell a course that solves a problem people are already actively trying to solve. Your topic should feel like a “must-have,” not just a “nice-to-have.”

Step 2 – Identify What Makes You Different

Next, I’d figure out exactly who I’m talking to and what makes my approach unique.

Are others in your space teaching something in a complex, overwhelming way — and your method simplifies it? That’s your angle. It’s all about finding the twist that sets your course apart.

And yes, you will see other people teaching similar topics. That’s actually a good thing. It means people are investing in this transformation. Your perspective, your story, and your structure will make your course different.

Step 3 – Start Building an Audience

From there, I’d start sharing free content and tips related to the topic of my course. If you already have an audience, amazing — just start creating more content around your course subject.

If you’re starting from scratch, pick one platform and go all in. I’m a huge fan of YouTube for course creators because of the power of search and the built-in audience-building opportunities.

Step 4 – Create a Fast, Free Freebie

Before I even think about launching, I’d create a fast and simple freebie to start building my email list.

You don’t need anything complex. Think: checklist, quick-start guide, calculator — something they can get value from immediately. I’ve got a full video tutorial on this (click here if you want a deeper dive).

Step 5 – Clarify What’s in the Course

Now it’s time to outline your course. Think through the step-by-step journey your ideal client needs to take to get from where they are now to the result you're helping them achieve.

People are buying your course to save time — so keep that in mind as you craft the roadmap. Focus on what’s essential, cut the fluff, and make the path feel clear and doable.

Step 6 – Plan a Pre-Sale Strategy

Instead of spending weeks or months filming your course upfront, I highly recommend validating it first through a pre-sale.

Start by marketing the idea — explain the transformation, who it’s for, and how it works. Then open up enrollment at a special discounted rate for early adopters. Let them know new content will be released weekly during the course period.

Step 7 – Deliver Your Course Week-by-Week

Now you shift into creator mode. Each week, I’d film the lessons for that module and email them out to my students.

This gives you time to adjust based on feedback, make improvements, and really engage with your first group of students as they go through the material.

Step 8 – Use Feedback to Strengthen the Course

One of the best parts of a live delivery is that your students will naturally give you insights — what’s working, what needs more explanation, and what they love most.

I’d take all of that and bake it back into the course. So next time I launch? It’s stronger, more polished, and even more likely to convert.

Step 9 – Grow Your Audience and Launch Again

Now that your course is complete and validated, the next launch becomes so much easier. I’d focus on growing my list, sharing more free content, and planning for a bigger, more intentional launch.

From there, I’d begin automating my sales process — turning this into a repeatable, scalable source of revenue.

This is exactly the approach I’d take to create and launch a new course from scratch today. I hope it helps you map out your own plan and feel confident about getting started.

If you have questions, drop them in the comments. I’m cheering you on big time! 💛

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