These are my fave tools I use to run my online business!
Heads up: this page includes affiliate links. If you click and purchase, I may receive a small commission at no extra cost to you. I only recommend tools I have personally used & love.
Marketing & Sales
Kartra
This powerful marketing software has been my secret to simplifying & scaling my business!
Here’s what I use it for:
Hosting my online courses
All email marketing (growing my list, sending newsletters, email sequences)
Sales & landing pages (checkouts included)
Automated sales funnels
Live webinars
Hosting my own affiliate program
Scheduling calls (Kartra allows people to book calls directly from my calendar)
→ Try Kartra for free (Get 30% off with the code Louise30)
→ Watch Everything I Use Kartra For
If you're looking to streamline your business - this is for you.
Squarespace
This is my #1 favourite tool for creating websites - and what this website was built on! Easy to use, professional & perfect for those who want to DIY.
→ Try Squarespace (Use SIDEKICK10 for 10% off your first year)
Chatra
Chatra is an *amazing* live chat app with both a desktop & phone app. This allows you to respond quickly to inquiries from your website or sales pages & convert visitors to buyers!
Productivity & Timer Savers
Asana
This is a project management system that manages my entire business (& life!). Asana will help you crush your goals and keep track of all your ongoing tasks in one place.
→ Watch How to Get Started with Asana
Ellie
Ellie is an AI email assistant that will help you save so much time in your inbox by crafting responses for you.
ChatGPT
I think of ChatGPT as my “assistant” - using it to help me brainstorm, re-word sentences or generate new ideas.
Content Creation & Social Media
Descript
This tool will be a game-changer for all of your video needs. It allows you to edit videos as easy as a document and so much more. I use Descript to film & edit all YouTube videos and online course lessons.
→ Watch my Descript Tutorial
Canva
Use this fantastic program to create any graphic you need in your business. You can start with the free version but upgrading to Canva Pro will give you a few amazing time-saving benefits (e.g. the ability to automatically resize your designs for different social media platforms).
→ Watch Design Any Graphic
ManyChat
This tool allows you to set up automations on Instagram to help you streamline your work & save time.
→ Try ManyChat
→ Watch How to Automate on Instagram
Plann
Plann allows you to plan & scheduled all of your social media content (across multiple platforms).
Client/Student Support
Zoom
I use Zoom to host live Q&A calls for my students, 1:1 coaching calls, and virtual coffee dates with potential collaborators.
→ Try Zoom
Security, Storage & Finance
1Password
1Password is a secure password manager that allows online business owners to store and manage all their passwords, sensitive information, and login details in one encrypted vault.
→ Try 1Password
Google Workspace
Get access to a suite of tools to help manage your business. My faves are I use Google Drive (for all storage/backups), Google Docs and Google Sheets.
