Using AI to Make the Most of Your Content

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Most of us are constantly creating content—but very few are making the most of it. While we should be spending just as much time marketing and distributing our content as we do creating it… let’s be honest: that rarely happens.

In this post, I’m walking you through my go-to strategy for stretching a single piece of content into multiple formats that fuel your growth. I’ll also show you exactly how I use AI tools and a simple system to make the whole process way easier and more efficient.

Hit play or read the post below:

Start with One Core Idea

Every great content system starts with a single, strong idea. For me, that’s usually a YouTube video—my main long-form content piece. But yours could just as easily be an Instagram reel, TikTok, blog post, podcast episode—whatever format you love most.

Once you have that piece, it’s time to repurpose it across different platforms.

Step 1: Turn It into a Blog Post

Since I film all my videos using Descript, I automatically get a transcript of everything I’ve said. That transcript becomes the foundation for my blog post.

Here’s what I do:

1. Select all the text in Descript.

2. Paste it into ChatGPT and ask it to format the transcript into a blog post.

3. Copy that formatted post over to my Squarespace blog.

Done. What used to take hours now takes minutes—and it's polished and optimized too.

Step 2: Write an Email from It

Next, I ask ChatGPT to help me draft an email based on the same content. Since the AI tool is already trained on my voice, it gives me a solid first draft I can tweak and send out to my list. That means my community hears from me consistently without me needing to start from scratch every time.

Step 3: Create Short-Form Clips for Social Media

Using Descript’s “Create Clips” feature, I can automatically generate bite-sized video snippets from my full video to use as reels, TikToks, or YouTube Shorts. A few quick edits (like centering myself and removing logos), and I’m ready to post.

This is such a powerful way to get more mileage from one piece of content.

Step 4: Turn It Into Reels with B-Roll + Text

Not every repurposed piece has to be a direct clip from your video. You can also reinterpret the core idea.

I asked ChatGPT to help me come up with three reels using B-roll footage, voiceover text, and on-screen captions based on the same video. The result? A fresh set of content ideas that still tie back to the original post.

Step 5: Design a Carousel Post

Next up: a scroll-stopping Instagram carousel. I keep a pre-designed carousel template in Canva (highly recommend templating as much as possible!) and then just ask ChatGPT to format the content into slides.

Content repurposed in a totally different format, ready to go 🙌

—> There’s even a Canva integration inside ChatGPT now. My hope is this becomes even faster!

Step 6: Go Deeper with Content Prompts

Finally, don’t just stop at repurposing what you said—use the core idea but with different angles.

Here are some prompts to help stretch the topic even further:

• When did you first learn this lesson?

• What’s the biggest mistake people make around this topic?

• What’s one myth or misconception you want to bust?

• What do you wish you knew sooner?

• What’s the simplest way someone can implement this?

These angles help you tell stories, connect emotionally, and deepen your authority.

Final Thoughts

Repurposing your content doesn’t just save time—it amplifies your message, gets more eyes on your work, and helps you make more sales.

So the next time you sit down to create, ask yourself: how can I squeeze the most value out of this one piece?

I’d love to know—what’s one piece of content you’re going to repurpose this week? Drop it in the comments below!

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