Why You Need a Website for Your Business and Why Right Now is the Best Time to Build One
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Let me cut to the chase - YOU NEED A WEBSITE FOR YOUR BUSINESS! It's 2019 and trust me, you really do.
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video transcript:
Why You Need a Website for Your Business and Why Right Now is the Best Time to Build One
In today’s video, I want to talk about why you need a website for your business and why right now is the best time to build one.
If you’re new here, I’m Louise of Louisehenry.com (formerly Solopreneursidekick). I put out new videos every single week all about growing an online business, so if that is something you are looking to do, definitely hit Subscribe, and hit that Bell icon so that you get notified every time I post a new video.
I’m going to kick things off with five reasons that you need a website for your business, and then I’m going to talk about why right now is the best time to build one.
Why You Need a Website
#1 – Makes You Discoverable
The first reason why you need a website is that it makes you discoverable. You want someone to go over to Google, type in your business name, and for you to pop up – and, honestly, it’s a little bit weird if you don’t. That is the first step in making your online presence discoverable.
The other side of this is that there are so many potential clients, right now, searching for solutions to the problem that you help them solve. Think of all these people that are headed over to Google and typing different things in. If you learn how to do this correctly, which is called Search Engine Optimization, then you can create high-quality blog posts on your website which is going to allow people to find you. This is one of my favorite types of marketing, which is really you putting out high-value content so that people are finding you, rather than you constantly having to go out and manually do some outreach to try and get clients in your business. So, reason #1 is that it makes you discoverable.
#2 – Tell Your Own Story
The second reason why you need a website is that it allows you to tell your own story. There are a lot of people that I discover on Instagram. They have a really great post, so I want to learn more about them. I head over to their main profile on Instagram and see that they don’t have a website. The problem is that then I need to kind of scan through their different Instagram posts and piece together what it is that they do, and who they serve.
Your website gives you one key place where you can control the narrative, and you can tell someone who’s new to you exactly what it is that you do, who you do it for, and all the different things that you have to offer, rather than making them guess and figure it out through scanning through all your different social media posts - which I don’t think many people will be doing. There’s a huge opportunity here for you to tell your own story, and for you to lay it out very clearly for potential clients.
#3 – More Marketing Strategies
The third reason why you need a website is that it’s going to allow you to implement so many more marketing strategies – growing your email list, setting up sales funnels. These are the things that you can do once you have a website, and then your website can actually become one of your best salespeople – a 24/7 salesperson for your business. If you’ve been hearing a ton of hype about building your email list, I’m going to let you now that that is one hundred percent true, and I would highly recommend that you prioritize doing this in your business. That is where I make the majority of my sales online – so build an email list.
#4 – Demonstrate Your Expertise
The fourth reason why you need a website is that it allows you to demonstrate your expertise and makes it easier for you to book clients. If you do what we were talking about in reason #1 and you share high-value, free content, not only are you going to increase your chances of being discovered, but you’re also going to be right there demonstrating to your potential client that you are the right person for the job, and therefore put them at ease as well. I would highly recommend doing it for this reason as well.
#5 – Increase Trust
Finally, the last reason why you need a website for your business is that it increases trust and allows people to take your business more seriously. Honestly, in 2019, a website is a must. If I’m about to do business with someone and I go to Google them and I cannot find their online presence, I’m going to question how seriously they are taking their business. Remember, it doesn’t need to be difficult. Setting up a website does not have to be this long, drawn-out task that takes months and months. It can be simple.
That segues nicely into the next part of this video, which is why right now is the best time to create your website, and it is so true. It has never been easier.
Why Right Now
#1 – It’s Never Been Easier
The tech tools that are available to us now are so exciting and it really allows you to take control of your online presence and do all of those amazing things that I just listed above. That’s the first reason why right now is the best time to build your website - it’s never been easier.
#2 – More People Online
The second reason is that more and more people are getting online. Every single day more people are getting online, so that is a ton of potential clients out there for you that you need to get in front of and you need to reach. Not only are there more and more people getting online, but it is also becoming a whole lot more normal to shop online, to hire people online, and to make genuine connections just through our screens. I believe that you can do it, I believe that you can create a successful online business – all you have to do is take advantage of the opportunities in front of you and hopefully resources like this channel are helping you get there faster.
That’s it for today’s video. I hope that you found it helpful. If you were on the fence about creating a website and stronger online presence for your business, hopefully I have convinced you to take action and do that.
What I want to tell you next is I have a really exciting challenge that is coming up soon. I’m going to leave the link in the description for you to come and sign up for that. I’m so excited – I’ve done it once before and everyone loved it and made so much progress on their website. It’s called Design Your Client-Winning Website, and it’s five days of free lessons that are going to help you design something incredible that will help you book clients. If you want that, definitely click the link below this video. Don’t forget to Subscribe as well - I would absolutely love to have you come join the fam here and hang out with me each week.
Hope you have a wonderful day and I will talk to you soon.
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