How to Use Kartra (Beginner Tutorial - Updated for 2025!)

Heads up: I use affiliate links for my fave products. If you click and purchase, I may receive a small commission at no extra cost to you.

Kartra is one of the most important tools in my online business — and if you're looking to simplify your tech and scale with ease, it might just be the perfect fit for you too. In this post, I’m breaking down the core features of Kartra so you can see exactly how it can help you sell your products, host your online courses, run your email marketing, and so much more.

⚡ Pro tip: Be sure to grab my free Kartra Roadmap!

Hit play or read the post below:

Why Kartra?

Kartra is an all-in-one platform that eliminates the need for a dozen different tools. You can use it to:

– Create landing and sales pages
– Sell digital products and services
– Host courses or memberships
– Run automated email marketing
– Build sales funnels
– Book coaching calls or host webinars
– Offer customer support

It’s powerful, flexible, and designed to help online business owners streamline operations and grow faster.

Get Started — Free Trial + 40% Off

To get started, click here and use my affiliate code LOUISE40 for 40% off. You'll get access to a free trial and can cancel within the first 30 days if it’s not the right fit.

Inside the Dashboard — Core Features

When you log in, you'll be guided through setting up your account. Then, you’ll find these main sections:

– Campaigns: Import done-for-you marketing assets (I include these in all my courses)
– Pages: Build landing pages, thank you pages, and full sales funnels
– Memberships: Host your courses and create protected content areas
– Contacts: Build and manage your email list
– Sales: Sell any type of product, including courses, memberships, and coaching
– Emails: Send newsletters and automated sequences
– Events: Book calls or run webinars
– Helpdesks: Offer live chat or ticket-based customer support
– Media: Store your images, videos, and files

Let’s walk through a few of these in more detail.

Creating a Page in Kartra

You can create any type of page using Kartra’s beautiful, customizable templates. Just select your page type (sales page, opt-in, etc.), pick a template, and start editing.

Kartra’s drag-and-drop builder is simple and intuitive:

– Click on any element to change the text
– Upload your own images or logos
– Adjust colors, fonts, spacing, and layout easily
– Add sections, timers, forms, and more

Once you're done, just hit Publish Live to make your page public. Connect a custom domain and brand it fully as your own.

Hosting Your Course in Kartra

Kartra’s Membership Builder lets you host your online course in a beautifully designed, easy-to-navigate portal. Create modules, add lessons, drag in videos, text, images, and buttons — all with a visual builder that makes it easy to control the user experience.

You can:

– Customize your sidebar and headers
– Add lesson overviews and action steps
– Upload videos directly into the platform
– Add tags and automations to trigger bonus unlocks or sequences

Your students will love the clean experience — and you’ll love how easy it is to manage.

Selling a Product

To sell your course or digital product, just go to Sales > Products and hit the plus sign to create a new one. Add your details, connect your course or membership, and then:

– Set your pricing (pay-in-full, payment plan, or subscription)
– Connect Stripe or PayPal for payments
– Link your sales and thank-you pages
– Customize the checkout experience
– Automate tagging and access

You can also sell upsells or bonus offers inside your course area to increase revenue with ease.

Email Marketing with Kartra

Kartra includes a full email marketing suite. You can send:

– Weekly newsletters
– Welcome sequences
– Launch campaigns
– Sales funnel automations

Use templates to design beautiful emails, then clone them for future use. Add custom buttons, images, and text — and always send to segmented lists using tags for a highly targeted experience.

Pro tip: Create a “VIP List” and use tags to organize your contacts based on what they've signed up for or purchased.

Why I Love Kartra

Kartra lets you do everything in one place — without needing to duct tape five different platforms together. From selling your digital products to running your launches to delivering your content and emailing your audience, Kartra has it covered.

If you're ready to simplify your tech stack and scale more efficiently, I highly recommend giving it a try.

Next steps: – Download your FREE Kartra Roadmap
– Use code LOUISE40 to get 40% off your first purchase
– Drop any questions you have in the comments — I’d love to help!

Pin this post!

Free Training:

How to Organize Your Business Like a Six Figure Entrepreneur

Discover the must-have organization system you need to grow a profitable online business (with less stress and more ease!)