7 Ways to Find Online Course Ideas π‘
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In this video, I'm going to help you figure out what online course you should create!
Now, firstly, a successful online course idea starts with you; your expertise, your life experience, your skillset, and anything that you're naturally good at. This is where we want to start.
Then what you need to realize about online courses is that it's really about helping others achieve a result. There is tons of information online that people can just go to read and learn but a course is more of a system or a framework for achieving a specific result. It's more actionable and more goal oriented. So I want you to think about this from that lens!
Now, from your expertise, there are going to be a ton of different online courses that you could create. For example, let's say that you are a ShowIt web designer. You could do something really specific, like how to create a high converting sales page in Showit, or you could do a larger transformation, like how to become a successful show it web designer, just like you.
There's actually a lot of different course ideas that can come from one form of expertise.
Now, of course, you do have to have expertise in a particular area. If you do not yet, then you need to go and develop that; take courses, study, and increase your know how before you can teach others.
That being said, most people underestimate how much they really know. A lot of people have expertise that could help people that are a few steps behind them.
You do not have to be the world's number one expert in something in order to be able to help others! π«
So keep that in mind: just because you're not the number one most known expert in your field. It doesn't matter. There's still room for you to be able to create an online course.
Today, I actually have seven different ways for you to come up with your idea.
I've put all of these into a PDF with examples, too! Click the button below to download that:
Idea #1 π‘ Help someone get ready to work with you
My first idea is to create an online course that helps someone get to the point of being able to work with you.
Let's say that right now you are a coach or a one-on-one service provider - you help people that are at a certain level. What you're going to do is you're going to create an online course that helps people who are earlier on in their journey, get to that point.
For example, let's say you are a Facebook ads manager, maybe you only work with people after they have built an organic audience of a 1,000 people. In that case, perfect, that is your online course idea: You're going to help people create that organic audience of a thousand people.
Then, after they graduate from your online course, they'll be able to come and also work with you as a client.
So think about what you do now, and who you work with, and what needs to come first⦠that could be your online course!
Idea #2 π‘ Create an online course version of your 1:1 services & coaching
The next thing you could do is create an online course version of your one-on-one service or coaching.
For example, let's say that you are a copywriter. You could create an online course on how to DIY your own copy. That would work perfectly, and you'll see that that one is a really common way to come up with a course idea. For example, I was a first doing Squarespace web design for people. Then I came out with my course Website That Wows, that taught people how to create their own Squarespace website from scratch.
Idea #3 π‘ Help people learn a smaller, specific skill
Next, you could help people learn a smaller, more specific skill.
For example, let's say you are an online business coach. A lot of things related to online business, but you're really good at the specific platform of TikTok, so you can create an online course on that.
It doesn't always have to be the huge, complete transformation. You can do smaller courses as well. That can be really powerful. So, as another example, you could do a course on Tik Tok, or you could do a course specifically on YouTube, or on Instagram, too. Those would be great.
Similar to that, you could also choose a specific platform (which is what I've done). For example, you could have an online course on something like Notion or something like ClickUp.
You choose a tool that you really love and you're using, and then you create a course around that. That's what I did with my course Uplevel With Asana. I really loved Asana. It was making such a huge impact in my business, so I chose to create a very specific course around that.
Idea #4 π‘ Help people learn a smaller, specific result
Next, you can help someone achieve a smaller, more specific result.
For example, maybe it's not an entire tool or platform, but you're very confident that you could help someone achieve something specific goal, like how to get 1,000 subscribers on your email list, or how to practice yoga consistently 3 times a week.
That would create a fantastic, smaller course.
Idea #5 π‘ Help people with what youβve already created or achieved
The next idea is to help someone create what you have created in your life or business.
For example, let's say that you are a successful virtual assistant. You could create an online course teaching other people the skills required to become a successful virtual assistant.
The through line of all of these is that we are taking our life experience, we are taking what we've been able to accomplish, and we're helping other people do that as well. So that's why I love courses π
Idea #6 π‘ Create what you wish you had
Next, I want you to think about what is something you wish you had when you first started out. When you think of earlier on in your journey, when you were on Google for months and months at a time, what would have made your life easier?
That is something you can create a course on and make everybody else's life much easier than it was for you when you were in that position.
Idea #7 π‘ Do market research
Finally, the last way to find an online course idea is to do some market research.
Go on YouTube and search for different topics in your niche and see what people are talking about. Here you're going to be able to start to identify some gaps. For example, is there a certain client that isn't being served? Or, is there a particular strategy or perspective that no one is talking about? That can be a fantastic starting point for a course!
Hopefully these examples have made it so much easier for you to think of your online course idea! Remember click here to get a PDF of all of these ideas and examples.
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