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TRANSCRIPT:

I've talked about this tool a lot…

So in this video I wanted to share with you everything that I'm using Kartra for.

Kartra is an all-in-one marketing platform that allows you to create, sell, and market your products online effectively!

I use it for pretty much everything. So let me walk you through that - from the beautiful set of Santa Catalina, Panama.

Selling Online Products 💸

The first thing I use Kartra for is to sell my online products. For me, that's primarily online courses, but I've also used this to sell workshops, memberships, and you could use this to sell your group program or one-on-one coaching.

It's really nice and simple to set up. It connects with Stripe and PayPal, and then once you've done that setup, you can quickly and easily generate a checkout page. Like this:

Louise Henry demonstrates how to build a checkout on Kartra.

Or you can use it to create a full sales page like this, which I also created in Kartra.

What I love overall is that the ease of use of Kartra and having everything in one place actually becomes so powerful and really streamlines your entire business.

In the product level, it's very easy to create different price points and to tag students correctly and to send them all follow up emails that they need.

Affiliate Program 📣

What Kartra also allows you to do is create an affiliate program. This means that anyone can become an affiliate of your online course and promote your online course in a exchange for a commission. So this is really amazing!

Not only can you use this for all of your happy students, (once they complete the course, they can sign up, they can become an affiliate and tell all their friends about this), but you can also use this with industry partners of yours. So people that are serving a similar ideal client as you, you can partner up with them. They can promote your course, and you can promote theirs.

We use Kartra to manage our entire affiliate program, so it helps us keep track of what everyone has earned, what we owe them, and we can mark it off once we have sent through that payment.

And what I love is affiliates can promote all your different products, and for every product you can set multiple different affiliate links that you would like them to promote.

For example, we have a launch coming up for Passive Profit Accelerator so I have it where they can send people to our free challenge. Kartra is going to track this, and anyone who signs up for the challenge and then ultimately ends up joining us in PPA, that affiliate will get a commission.

This really helps get the word out about your products!

Email Marketing 💌

The next thing I'm using Kartra for is all email marketing. So literally, every single thing when it comes to marketing your business with email.

For example, Kartra allows you to create beautiful landing pages just like this for any freebie or event that you're doing:

So when someone clicks this, they can sign up and be added to your email list:

Louise Henry demonstrates a form and email marketing in Kartra.

And then we're using it to send out all emails just like this:

Louise Henry shows and example of an email created using email marketing within Kartra.

I really love how custom you can make them look, but not just broadcast newsletter style emails like this - we also use it for all sequences.

For example, when someone joins PPA, we want send them a series of emails, checking in on them and making sure that they are supported and moving through the course.

So this sequence functionality, this is what you'll use for this, however, it's also what allows you to create sales funnels inside of your business, and that is how you get those automated sales. (Or if you ever hear me say sales in your sleep, this is how it's happening!).

Countdown Timers ⏰

Kartra is particularly powerful because it has this countdown timer built in. So this allows you to share limited time promotions with your audience.

Kartra allows you to not only do this as realtime countdown timers, but also on an evergreen basis. This is huge points for your sales funnel!

So for any page that you need to create in your business (e.g. landing page, sales page, checkout page), you can do that in Kartra, and it really is very flexible so really we're able to achieve any look that we want. There is definitely a learning curve, but once you're comfortable with this, you'll find it's super customizable.

Online Courses 💻

Then I also use Kartra to host all of my online courses!

So this is where students will actually come and log in, and then once they do, this is what they will see:

Louise Henry - Kartra Tutorial 2023 - Louise Henry demonstrates what online course and the membership builder of Kartra looks like.

Where they can watch the video, download the transcripts, slides, get all the information that they need. The look of this is actually quite customizable, too!

The layout above is just the one I chose, but you can change the layout of this. Even with all of these little sections and buttons, all of that is drag and drop, and you can move it around and order it however you want.

So what else are we using this for?

Data 📈

We are also using this for data.

This is going to give you so much information about your business and how your marketing is performing.

The first thing I want to show you is how much information you can get from each individual lead. If I click on my name, then I can see exactly how I've interacted with the business.

This includes: everything that I've downloaded, signed up for, and purchased.

If I go to memberships, I can see everything that I'm a part of, orders (I can see what orders I've placed) and what's really cool is the log feature (I can see membership granted, email sent, I can see that I opened the email, then went to this page).

It gives you a lot, a lot of info.

Not just this, but you are also going to get detailed statistics on everything. So every email you send, how people are progressing through your course, how your email sequences are performing.

And then for every newsletter that you send out, every email within a sequence, you're going to be able to see exactly how that is performing. So this is really helpful for building your business.

Now there are tons of other features over here on the left, but for the most part, that's everything that I use. As you guys know, I love to keep things simple. 🙌

Other Kartra Features ⚡️

You can host videos in Kartra.

You can book appointments with calendars.

You can send out surveys. For example, we sent out a survey to our audience to better understand our audience and where they're at in their business journey. So that is something else you can use Kartra for!

There's a help desk feature.

Then there's campaigns. Now, this one I actually use because within Kartra I'm able to create templates for all of my clients. So if you are in the marketing space at all, you can use Kartra and you can template all of your emails, pages, everything that you need and then I save it as a campaign and I share with all of my students and clients. So that is really cool, and you can also use this to really save some time as well.

So that is everything that I use Kartra for!

In my next video, I'm going to walk you through how to get started in Kartra, so stay tuned for that and I'll walk you through it (watch it here!)

If you are now sold and you want to use this tool, click here to get my free Kartra roadmap, which walks you through exactly how to set it up correctly. On top of this, if you use my affiliate link, I will send you a free gift.

Thank you so much for watching, and I'll see you real soon with another video!