5 Steps to Creating a New Offer (that sells 💰)
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Here's what to do (and in what order) to create an offer that sells!
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Transcription:
I just created a brand new offer, which means this is fresh in my mind. 🧠 I thought I would walk you through the steps that I took, so that you can follow them the next time you want to create a new offer in your business. If you are new here. Hi, I'm Louis. 👋 Here on this channel. I talk all about growing an online business. If that is something you are doing, definitely hit Subscribe down below.
So, what do I mean by new offer? I just mean a product that you are going to make available for sale. Generally, most people in my audience are online coaches, consultants, or online course creators. When I'm going through these steps, I'm thinking about creating a group program, an online course, one-on-one coaching program. Something like that. But, I think you'll be able to take something away from this video, no matter what offer you are creating.
Decide What to Sell
The very first thing you need to do is decide what you're going to offer. I think you will have the most success with your new offer if it does two things:
It solves a specific problem for your ideal client.
It solves a problem that your ideal client actively wants to solve.
It's really important that they know that they have this problem, and that they are actively looking for a solution. If your offer does both of these, you are going to have a much easier time selling it. I'm sure there's a ton of things that you could help your ideal client with, but think about the number one ☝️ problem that they are facing. The number one thing that they are coming to you, telling you that they want fixed. That is where I would put your energy. ⚡️
For my new offer (which is called 90-Day Growth Strategy 🙌), I wanted to solve the number one problem that I see early-stage entrepreneurs struggling with. That is getting consistent clients or sales in their business. I knew that this was the number one problem that entrepreneurs were struggling with. I knew this from articles that I had read, also from conversations with past clients and from my own experience.
This was hands-down the most painful stage of my business when I couldn't figure it out. I was really experiencing the stress that an income roller coaster brings. I couldn't figure out how everyone else was getting all these consistent clients and not stressing out every two seconds about where the next client is going to come from? I'd already been through this, figured out the solution, and knew that I could help other people solve this problem as well. So that's what I decided to build my offer around.
Format Your New Offer
Next, you want to think about format. Do you want to do a one-on-one coaching program? Do you want to do group coaching? An online course? Mastermind? VIP day? Honestly, the list goes on. 📝 When you are thinking about this, think about what people really need in order to achieve that result. For my offer, I decided to go with group coaching because I knew that this type of work can be really difficult to figure out on your own. I knew it was important to get the outside perspectives of me and my team looking at their businesses and their offers. Support and accountability have been huge for me in my business journey, so I knew that I wanted to include it in this offer. 🤗
Think about the solution that you're trying to facilitate, and then think about what needs to be done in order to make that happen. Also, really think about what is the quickest and most efficient way that you can get someone from where they are right now to where they want to be. That is why entrepreneurs are investing in these type of programs rather than wasting all their time scouring the internet and trying to piece it together themselves. Make it quick and efficient, don’t just take all the knowledge that you have and cram it into this program. Really think about the result, and then work backwards as you are designing the program. Only include exactly what needs to be in there to achieve that result.
Research
At this point, you have a clear idea as to what you want for your new offer and the format you're going to offer it in. The next phase is research. 📖 Now that you know what you want to do, you want to get a handle on what is already out there. That way, you can figure out how you can make your offer stand out and make it unique.
This is where I spent a lot of time on Instagram, Pinterest and Google. 📱There was a lot of looking around and seeing what other programs are currently out there that solve the same problem. I had a long Google Doc where I was pasting in all these sales pages. I was looking at other people's profiles who were in sales and marketing as well, and really figuring out how I could craft a unique offer that took a different approach. It had to take a different angle to what was already out there. That's really the core research that I did.
I think a big mistake a lot of people make is that they go to their audience and they're like, “Hey, what do you want? What do you want me to create?” I am not a big fan of that approach for this quote specifically:
If I had asked people what they wanted, they have said faster horses.
Just keep that in mind, in terms of giving your audience too much power as to what you actually create. It's great to talk to them and understand the problem that they're facing, but the actual way that you solve it is all you. That is where you can really put on your problem solving hat, and come up with a car instead of a horse. 🐎🏎
Sell Your New Offer
You might think that the next step in all of this is to go ahead and make your product. Well, I completely disagree. 🙅♀️Before you go and create your product, you want to first validate it. And really, the only true way that we can validate it is to sell it. You have to put it out there and you have to actually try and sell it. We cannot rely on people telling us, “oh yeah, it's a good idea. I would buy it." Until they actually buy it, It is not validated. Rather than jumping to creating the product instead, I actually create the sales assets first. One of your most important assets, in terms of selling your offer online, is your sales page. I will go ahead and create the sales page first, before I start creating any of the actual content.
Your sales page doesn't have to be a full-on sales page for your new offer! It can be a mini sales page to start, but you want to have a page that details your offer. You can do something special, because it is a brand new offer, also! You can do something like a special founding members price, or you could promote it as a beta version. For that reason, you're offering it at a discount. There are quite a few benefits of coming out with a brand-new product and new offer that you can take advantage of.
At this point, you need to know exactly what you're going to offer and have a clear outline as to what you're going to teach and the format that it's in. Put together your mini sales page, and put it out there in front of your audience to see if people buy. 💰
This is what I did recently. When I went back to my hometown of Toronto, 🇨🇦 I got together with some of my team members and we worked on the sales page. We also decided to create a sales page video, but that is completely optional. We decided we're going to build out the sales page and put it out there. It was critical to invite people, and make sure that we do get people to join before we put in all this energy into creating the program. If you've never created a program before it is a lot of work! 😥 it always takes so much longer than I think it's going to take, and that’s why it is important that we validate the idea.
Create Your Product
Now that you've sold your new offer and validated it, now you can focus on creating the product itself. There's a few ways that you can make this much easier and less overwhelming! 😅 The first one is to just teach it live for the first round. You could have sessions every Monday where you show up live on Zoom, and you are teaching the content. Or, if you are not comfortable with that, you can still do a similar thing. Instead, prerecord and just release that video every week.
Those are the two ways I would recommend then that you bring your product to life the first time. Rather than having to spend months alone, prerecording all of your content, just drip it out as you go. That is how I would first bring your product to life, and it will be much less overwhelming.
Remember as you are creating your offer, this is just the first round. It is something that is going to evolve 🐒🦍🚶♀️. You're going to get feedback the first time that you're doing this, and you can make it better. You can make it stronger every single time that you do it. 💪
Wrap Up
Those are the steps that I followed to bring my brand new offer to life, and I hope that this was helpful for you. If you do want to check out my brand new offer (which involves me helping you with all of these steps that we outlined today), here is the link. We have a few more days left of enrollment. Definitely go and check it out! If you have a special request for a video, please let me know in the comments. Also, if you want to know some of the tools I used to get me to this point, click here. Thank you so much for watching, and I will see you real soon with another video. 👋
😍 MY FAVE TOOLS:
Squarespace (Use the code SIDEKICK10 for 10% off your first year)
Kartra
TubeBuddy
Crowdcast
Acuity Scheduling
Canva Pro
Chatra
ConvertKit
Deadline Funnel
Teachable
🎥 WHAT I FILM WITH:
Webcam
Microphone
Lighting
Camera
Check out my new offer, 90-Day Growth Strategy 🎉🎉🎉
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