Biggest Mistakes New Course Creators Make ❌

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I've worked with hundreds of online course creators and these are the biggest issues that come up! Avoid these common mistakes and make your first (or next!) online course a huge success 🥳

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Creating an online course can be an exciting journey into the world of education and entrepreneurship. However, without the right guidance, many new course creators fall into common traps that can hinder their success. Having worked with hundreds of course creators, I've identified recurring mistakes and I'm here to share these insights to help you navigate your course creation process more smoothly.

Mistake 1: Choosing a Too General Topic

One of the most frequent errors is selecting a course topic that's too broad or general. A topic like "how to become more confident" might seem appealing due to its broad appeal, but it's often too vague to attract paying students. In contrast, a more specific course, such as "how to become a confident public speaker," targets a specific audience, making it easier to market and sell. Remember, specificity sells.

Mistake 2: Not Selling the Result

Many creators focus heavily on the content they provide but neglect to highlight the tangible outcomes students will achieve. When people invest in a course, they're really buying the transformation or result they expect to achieve. For instance, in my "Uplevel with Asana" program, I don't just teach how to use Asana; I emphasize the substantial time savings and business growth that result from better organization.

Mistake 3: Overloading Your Course with Content

Another common mistake is thinking more content means more value. This is rarely the case. Most learners prefer a concise path to their goals. They value a streamlined, efficient course that delivers the promised results without unnecessary fluff. Your course should act as a clear roadmap from Point A to Point B, providing only the essential steps needed to reach the desired outcome.

Mistake 4: Building the Course Before Validating the Market

Creating your course content before confirming there's a demand for it is risky and can lead to wasted effort. Pre-selling your course is a powerful strategy to validate your idea. By marketing the course and securing enrollments before it's fully developed, you ensure that there's genuine interest. This approach not only confirms your course’s market viability but also aligns your content with actual student needs.

Mistake 5: Underestimating the Need for Traffic

Understanding the volume of traffic needed to achieve your sales goals is crucial and often overlooked by new creators. For instance, if only 1% to 5% of your email list converts into sales, you need to plan how many subscribers you need to meet your financial targets. This insight helps you gauge the scale of marketing efforts required and prompts a more strategic approach to audience building.

Conclusion

These common mistakes are easily avoidable with proper planning and strategic thinking. Whether it’s honing in on a niche topic, focusing on results, streamlining content, validating demand before creation, or understanding traffic needs, each step is crucial. By addressing these areas, you can create a more successful and impactful online course.

Remember, every successful course creator likely made these mistakes at one point—myself included. The key is to learn from each misstep and continuously improve. For more tips on growing your digital presence and expanding your educational reach, check out my latest video on how to grow your email list linked below. Your feedback and questions are always welcome, so please drop a comment and let’s keep the conversation going! See you in the next video!

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