6 Impressive Personal Brands for Your Inspiration
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Branding is one of the most fun and exciting parts of getting a new business off the ground. Crafting the perfect brand for you is a unique combination of your personality, style and industry. Today, I wanted to share with you 6 very different and inspiring personal brands so that you could see just how unique your brand can be. With each brand, I've provided a screenshot of their homepage, a brand graphic and a few key lessons you can learn from each.
1. Denise Duffield-Thomas of LuckyBitch.com
Graphic:
Her brand: cool, casual, down-to-earth Aussie babe. self-proclaimed "chillpreneur," hilarious, full of life
Uses words like: lucky bitch, hey gorgeous, money block
Brand trick: Denise uses a custom branded backdrop for all her videos!
What you can learn from her: Don't be afraid to be a bit scandalous (yes, bitch is in her name!). Connect with your audience via Facebook Live & laugh it off when anything goes wrong (and post the video anyway!). Choose a brand that is YOU!
“If your brand is authentic to you, not only does it feel better for your audience, but it’s actually much easier to maintain.”
Watch the video below for a look at Denise's awesome, casual style + some fantastic lessons on personal branding!
“It’s very attractive to people and to your tribe, when you show up exactly who you are.”
2. Mariah Coz of Femtrepreneur.co
Graphics:
Her brand: unapologetic, cool, leather-jacket wearing, empire-building entrepreneur
Uses words like: kickass, badass, rockstar, empire
Brand trick: Get in front of people using webinars so they can get to know you and your personality!
What you can learn from her: Your brand can be whatever you want it to be. You can go the unconventional route, do something different and build a successful brand.
“So many people just try to put themselves out there as a watered down version of something or someone else. They think that’s what will make them successful. Then everyone can tell they aren’t being themselves and no one wants to listen to them.”
3. Molly Marie Keyser of VentureShorts.com
Graphics:
Her brand: upbeat, fun, approachable, adventurous, running your business from your laptop (while you sip a pina colada on the beach)
Uses words like: love & high fives, let's create an adventure
Brand trick: Brand consistency is key! Pay attention to details and brand each element (like the checklist, email and monitor icons above).
What you can learn from her: Your brand does not have to be prim and proper! I love Molly's cool + casual hand-drawn vibe.
“Find the areas you’re good at and focus on those. Then hire people that are better then you in the other areas. When it comes to your branding and design if that’s not your area of expertise hire a great designer and trust them, let them do their job.”
4. Nikki Elledge Brown of NikkiElledgeBrown.com
Graphic:
Her brand: smart, sophisticated, classy, glamorous, savvy
Uses words like: professional word nerd, style em' up, communication stylist, magic words
Brand trick: Struggling to describe what you do? Create your own title, as Nikki did with "Communication Stylist."
What you can learn from her: "You’ve already got a voice. You know, the one you use to chat with your best friend? The one you use when working with clients? Yep. That one."
“In your copy, in your design, and in the way you present your offers, be 100% yourself.”
5. Melyssa Griffin of MelyssaGriffin.com
Graphics:
Her brand: bubbly, upbeat, friendly, relatable, positive, genuine
Uses words like: woo!, hey friends, heart-centered hustlers and is not afraid of using emojis :)
Brand trick: Make sure you look into how colour is perceived. Notice how the yellow (which is commonly associated with happiness, optimism) completely matches Melyssa's brand. Plus, every time I see a yellow post on Pinterest, I know it's from Melyssa!
What you can learn from her: Don't be afraid to infuse personality into your posts! Speak to your readers as though they're your friends.
“If you truly want to build a brand, you need to be 100% committed to being consistent with your branding wherever it exists.”
6. Caitlin Bacher of CaitlinBacher.com
Graphics:
Her brand: bossy, driven, smart, confident, assertive
Uses words like: make bank accounts explode with money, killing it, mind-blowing
Brand trick: Use colour popping, unique graphics that will stand out from everything else.
What you can learn from her: Have the confidence to sell your product - you know what it's worth, so tell people!
“Good branding gives your audience a taste of what you’re all about.”
Now, let's talk about what they all have in common:
1. Use a photo of themselves in their homepage banner (people want to see who is behind the brand!)
2. Developed a unique brand that reflects their personality
3. Use language they would use in everyday life
4. Are consistent across all platforms
5. Exude confidence and embrace who they are!
Pretty awesome, right? Hopefully this has given you lots to think about and inspired you to take action in creating your unique brand.
