Day 15
Welcome to Day 15 of the Audience Accelerator 🙌
Up until now, we’ve been focused on posting for visibility. This is the first step.
But the real goal is to turn visibility into email subscribers 💌
The way to do this is to send people from your free content → a freebie.
Here's how you do it:
1.) You create content. At the end of your content piece, you'll include a CTA (call to action) to download your freebie.
2.) They go to a freebie "landing page" (like this), enter in their name and email to download the freebie (and therefore, join your email list! 🎉)
🎁 Your Freebie
If you already have a freebie, wonderful! Share the landing page with us and we'll give you feedback.
If not, this is what you'll learn inside my course, Passive Profit Accelerator. Dive into Module 2 here and start working through the steps.
Click here if you're using Systeme
Click here if you're using Kartra
This includes a few different steps - so expect it to take a few days to get done.
📣 How to Add a Clear CTA
At the end of your post, say something specific like:
• “Comment IGGUIDE and I’ll send you the link.”
• “Comment IGPLAN and I’ll DM it to you.”
• “Want the checklist? Comment IGCHECKLIST.”
*You don't want it to be a word people could use in conversation, so that's why I added "IG" to the front. Make it a bit more specific like that!
At the beginning, you can do this manually.
When someone comments, you send them the link in a DM.
Later, you can automate this with a tool like ManyChat so the link is sent automatically when someone comments a keyword. But for now, I recommend just doing it manually.
You can verbally say the CTA if it's a face-to-camera video or for other styles, you can simply put text on screen.
Here's a few examples:
Make sure to also repeat the CTA in your caption, like this:
🔗 Update Your Profile
Once you have your freebie:
The third line of your bio should point to it. Like this:
To update this:
Open Instagram > click on your profile picture bottom right > click "edit profile" > change the 3rd line > add your freebie landing page link under "links"
For today, I want you to start working on your freebie.
Then, post a simple b-roll reel.
📝 Today’s Prompt
Use this prompt for ChatGPT:
I want to create a short Instagram post using this structure:
What most [ideal clients] are focused on:
[where they are misplacing their energy and effort]
What they really should be focused on:
[the deeper, more strategic shift]
Here is information about my business:
My ideal client is: [describe them clearly – who they are, what they want, what they struggle with]
The mistake or surface-level thing they tend to focus on is:
[what they over-focus on or think is the solution]
The deeper shift that actually creates results is:
[what truly moves the needle in my area of expertise]
Then, write a short Instagram caption expanding on this idea.
Once you’ve shared your video, share the link under the Day 15 prompt inside the Facebook group so we can cheer you on.
Want to see all prompts so far? Click here to view!
Hit reply with any questions – we're here to help 🙌
xx
Louise
